WhatsApp is where Indian customers reply. The WhatsApp Business API (Cloud API by Meta) lets businesses send messages at scale, automate replies and connect WhatsApp to their CRM — safely and officially.
WhatsApp Business app vs WhatsApp Business API
- App: free, one phone, manual replies, small broadcast lists. Good for very small businesses.
- API: multiple team members in a shared inbox, approved message templates, large broadcasts, chatbots and automation, CRM integration and green-tick eligibility.
What you can do with the API
- Send order updates, appointment reminders and payment reminders automatically.
- Run broadcasts to opted-in customers with delivery and read reports.
- Reply 24×7 with a chatbot or AI assistant, with hand-over to your team.
- Capture leads from Click-to-WhatsApp ads straight into your CRM.
Templates and the 24-hour rule
Businesses can reply freely within 24 hours of a customer's message. Outside that window, you must use a pre-approved template (marketing, utility or authentication). Meta charges per conversation based on category and country, so plan templates carefully.
How to stay safe and avoid bans
- Message only people who opted in.
- Keep templates relevant and give an easy opt-out.
- Watch your quality rating and number health.
- Avoid unofficial bulk-sender tools on your main number — they risk a ban.
Getting started
- Meta Business verification.
- A phone number not already on the WhatsApp app (or migrated).
- Display name approval and template creation.
- Connect a team inbox or CRM.
DiziGoo sets up the WhatsApp Business API with broadcasts and chatbots, and our DGA CRM + ERP includes a WhatsApp team inbox, templates, broadcasts and AI auto-replies.
FAQs
Can I get the green tick?
Green tick (Meta Verified / official business account) depends on Meta's review of your brand's notability; we help you apply.
Can I keep using WhatsApp on my phone?
A number on the API cannot be used in the normal app at the same time; many businesses use a separate number.
